I was casing out the men’s floors at the LUMINE EST shopping center at Shinjuku station today for some fresh fly threads when I stumbled across the startling sight of the LUMINERV limited-time store lurking within.
A quadruple set of life-size Ayanami Rei figures heralded a mini-stop of Neon Genesis Evangleion goods. From 10/8 to 11/10, this space on the 5th floor is home to the LUMINERV store (full name – no, I am not making this up: “LUMINERV: We’ll Equally Evaluate the Fashion and the Animation Images”) where the faithful and the curious alike can snatch up Eva polo shirts, daily planners, watches, belts, NERV eco-bags, coffee mugs, and stuff like that.
Other Eva collaboration goods were strewn about inside of other stores on the 5th and 6th floors, such as T-shirts (from Beams), jackets (from goa MEN), backpacks (from Manhattan Portage), sneakers (from Chapter), and even glasses frames (from Zoff). The same deals are going down at the LUMINE MAN store in Shibuya. Full campaign details with participating brands here.
Unlike a lot of the other men's stores in the EST, there actually appeared to be some customer interest in the LUMINERV shop, thus insuring that a.) copyright holder khara will continue to milk this sucker for all it’s worth and b.) the sales staff were too distracted to do anything about a menacing & evil foreigner taking pictures and video. This gift, I give to you...