People want to read about the maid and cosplay cafés now. I don’t know why. They just do. So here’s a slight rewrite, along with an update, of the Café Mailish chapter from my totally awesome book, ‘Cruising the Anime City: An Otaku Guide to Neo-Tokyo’ (2005, Stone Bridge Press).

Café Mailish
http://mailish.jp
FH Kyowa Square Building 2F, 3-6-2 Sotokanda, Chiyoda-ku, Tokyo
A dour young man sits in a café surrounded by beautiful girls in ornate costumes. Instead of openly ogling them, he toys with his cell phone instead, pausing to drag on his smoke. He only takes a bite or two of the strawberry shortcake he’s having before shuffling over to the register where a girl dressed like anime dog-demon InuYasha rings him up. At least a dozen more guys just like him still sit inside the cafe, lost in impenetrable thoughts. It looks like a casting call for an otaku version of Taxi Driver. The place itself could even be a classic ‘50s American hamburger joint, right down to the stainless steel multi-mixers and swivel top counter seats.
You don’t come to Akihabara, let alone Café Mailish for the food so much as the fantasy. In the afternoon, classic French maid uniforms are standard attire for the staff. From five until closing time, skirts and aprons are traded in for dazzling anime cosplay. Amuro Ray from Mobile Suit Gundam pours the lemon tea. The girl running the register is a cross-dressing samurai (Rurouni Kenshin to be exact), with a crimson scar painted on her face.
Questions: Is this the modern incarnation of the geisha house? A PG-rated hostess club? Could this be a Japanese version of Hooters minus the hot wings? One thing is clear, the ladies of Mailish, working under fake names, are genuine cosplay enthusiasts and otaku themselves, getting paid to do what they love.
The typical customer is a young adult male fresh from an Akihabara shopping spree, deep in the mysterious grips of moe. You’d figure that in a place like this an attractive member of the opposite sex wouldn’t last sixty seconds before some loser fired up on Gal games would began harassing her. But when asked about it, the cosplaying Kenshin running the register swears that the men who come here are harmless. No one has ever tried to exchange a phone number, let alone make much in the way of substantial eye contact. What little social interaction there is happens almost by accident or by design.
To wit: the latest innovation in service include spoonfeeding, where the girl will gently blow on your food first if it proves too hot for baby. Mailish also sells exclusive goods, depicting the staff as big-eyed anime characters.
Those seeking a small dose of reality will find it conspicuously absent from the menu.
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2006 update: When I first visited Mailish, it was three years ago and the cosplay-maid café concept was still fairly new. They are not just for otaku anymore. The current buzz on Akihabara is bringing in housewives and whole families into the area where they can patronize over 25 different maid-themed businesses. Recent wrinkles on the theme include Maid Foot Massage and Butler Cafes.
There seems to be less anime-manga cosplay nowadays than there used to be, probably because it required a certain degree of nerd-literacy to appreciate the characters and uniforms. The one costume everyone knows and can agree upon wound up simply being the maid. Plus, who doesn’t like being called “master”?
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